Key storytelling photography from my time art directing location shoots for Burgerville. Working with local photographers, we captured the essence of what makes Burgerville’s relationship with these partners special, and how the attention and care they place upon their product elevates Burgerville’s own brand. By photographing these people in their own element, we captured the authentic love that they have for their work.
A selection of photos from my time art directing food photography. These photos were all taken by local studios and artists for use in Burgerville’s promotional materials, including menu boards, posters, out of home and social/digital use. These intimate and artful photos reframe what fast food can be in the right hands. All product shot here uses ingredients identical to what is found in-restaurant.
A gallery of key visuals from Pastini’s 2017 rebrand. Rolled out at the grand opening of their Eugene location, Pastini’s rebrand heralded in a new era for the Pacific Northwest pasta chain. A fresher, chic look, bolstered by the rallying cry of “Eat Pasta, Drink Wine” drew in a younger audience without alienating their existing client base.
Crisp and clean, Pastini’s new menu system was designed after an extensive rebranding effort to replace their dated look and feel. Designed with the adage ‘less is more’ in mind, the new layouts are uncluttered, clear, and organized so that nothing stands in the way of a purchase decision while still maintaining a clear expression of the new brand’s vitality.
Menu displays appearing in all Burgerville restaurants that include core menu items and limited time offerings. Principal designer for every panel and art director for all photography featured. Includes both printed and dynamically updated digital menu boards.
Multi-panel and multi-page layouts. Projects include Sierra Designs’ “2016 Workbook",” Big City Mountaineers’ “Summit For Someone” brochure, and Marine Stewardship Council’s “Global Map.” This work allowed me to exercise my skills in data organization and content flow while still exhibiting the core essence of the respective brand.
Digital ads developed as GIFs or HTML5 display ads for the Google Ad Network. Projects include the Pastini “Perfect Pair” and “Winter Specials” website takeovers, as well as Resers Main St Bistro run-of-site “Plan Less” and “National Macaroni and Cheese Day” campaigns.
A unique design challenge, out-of-home relies on brevity and visual clarity in order to provide clear communication of the brand and product in a fraction of a second. These posters and billboards designed for Burgerville’s limited time offerings, Resers Main St Bistro “Plan Less” campaign, and Sharis seasonal promotions appeared regionally and/or nationally in a variety of markets.
Full-page ads designed for regional and national publications. Clients and projects include Burgerville’s “Country Natural Beef” campaign, Resers Main Street Bistro “Plan Less” ads, and NuScale’s “NuElement” campaign.
Samples of logo design work I’ve done over the years ranging from whole-cloth designs to outline tweaks. Clients include regional brands such as Pastini and Franz to smaller outfits like Hoss Soss, Crown Moon Coffee, and Pearl & Branch.
A variety of promotional materials produced between 2012 and 2018 for the Northwest fast-food chain Burgerville. While art directing and designing for them I created gift cards, tee shirts, buttons, stickers, banners, register toppers, and door clings advertising special events, recent additions to the menu, and telling the story of Burgerville’s relationship with the land and their purveyors.
Labels and hangtags developed for retail foodstuffs and apparel. Clients include Sierra Designs, Burgerville and Ruby Jewel.